Visual Strategist
NATALIA PRUS
Interior Designer & Creative Director
I’m Natalia, NY based interior designer and creative director with 15+ years of experience across Europe and the U.S.
Over the years, I’ve moved beyond traditional interior design into helping businesses develop new collections, refine their visual identity, and elevate how they’re perceived.
My work sits at the intersection of design and strategy — shaping not just spaces, but the entire brand experience, helping my clients step confidently into their next, elevated chapter.
From lean budgets to bold visions, I’ve led diverse projects, strategically guiding clients across the full spectrum of design services across the globe.
LUXURY RESIDENTIAL, COLLECTIONS, STATEMENT BARS, PRODUCT LINES, COMPACT CITY APARTMENTS, CURATED SHOWROOMS, OFFICE SPACES, ATMOSPHERIC CAFES, OBJECTS, FOOD & BEVERAGE 
My key value is variety—grounded in minimalism, balance, and purposeful vision. It runs through everything I create, from interiors and spaces to collections, product lines, and brand direction. That variety shifts with the scope, the client, the architecture, the vision, and the type of service, as I don’t limit myself to formulas or sectors. I’m more drawn to what I haven’t done yet than to repeating what I already know—the figuring-it-out stage is where I thrive. That’s where the magic happens, and where the unexpected and intriguing begin. Even with a similar scope, I never arrive at the same solution; each project becomes a fresh interpretation with its own distinct approach.
Luxury residential | Pottery Collection | Rug Collection | Cocktail Bar
Launching 2026, NYC
Latest Projects
Services
VISUAL STORYBespoke Concept & Design Strategy
A unique design experience tailored for individuals and companies launching new product, expending or shifting direction—seeking a fresh, meaningful approach with purpose at the heart of every creation. I help define the vision, understand the audience, and shape a clear, cohesive concept.
With strategy, branding, and expertise, I ensure ideas align seamlessly—avoiding clashes, wasted time, and costly reworks. This can be the first step in our collaboration or a fully developed package, ready for in-house execution.
CREATIVE REVAMPBrand Refresh & Concept Development
For brands ready to evolve. Whether it’s a subtle glow-up or a bold new chapter, I help reimagine the space and craft the right language to express brand goals, attract new audiences, elevate the offer, and strengthen the identity.
Sometimes it’s about uncovering what’s missing—a visual anchor, better flow, or more personality. I identify the gaps and provide design solutions that fit the space, timeline, and budget—always true to the company’s core.
INTERIOR DESIGNCurated Interiors & Creative Solutions
A bespoke interpretation of your idea—through my lens. I design for individual clients and companies, honoring their identity, the spirit of the space, and its architectural character.
I believe interior design is more than selecting furniture—it’s more about crafting a feeling, storytelling and a unified vision.
Services include, but are not limited to: consultations, home staging, creative directions, styling, furniture lines, custom patterns, artistic installations, event styling, photoshoot prep, pop-up concepts, showroom redesign, and more.