Visual Strategist
CREATIVE DIRECTION FOR BRANDED ENVIRONMENTS
I lead projects at the intersection of space, identity, and experience—developing concept-driven environments and collections for hospitality, retail, and private clients. I define visual direction, shape atmosphere, and translate identity into spatial and product language.
A curated portfolio with full project details is available upon request.
BRAND-LED ENVIRONMENTS
HOSPITALITY CONCEPTS
FURNITURE & CUSTOM COLLECTIONS
SHOWROOMS & EXPERIENTIAL SPACES
PRIVATE RESIDENCES
My work is grounded in minimalism, balance, and purposeful vision. Every project is approached as a unique interpretation—shaped by architecture, brand, and context—rather than relying on fixed formulas. This flexibility allows me to develop distinct visual languages across interiors, collections, and brand environments, ensuring every project feels intentional, cohesive, and specific to its world.
Hospitality Concept & Visual Direction
Furniture Line Development
Residential Creative Direction
In Progress — NYC, 2026
MY ROLE IS TO DEFINE THE VISUAL DIRECTION BEFORE DESIGN BEGINS.
Concept, narrative, and visual language for spatial and brand-led projects.
CREATIVE DIRECTION
& VISUAL STRATEGYFor hospitality, retail, wellness, and emerging brands defining their spatial expression.
BRAND & SPATIAL IDENTITYConcept-driven interiors focused on atmosphere, identity, and experience.
INTERIOR DESIGNPRODUCT & COLLECTION DEVELOPMENT Creative direction for product launches and collections—defining narrative, visual language, and the brand’s identity.