VISUAL STRATEGY
Creative direction and spatial strategy for brand-led environments.
With experience across Europe and the U.S., including founding and leading my own studio in Poland, I bring an international perspective to projects in New York. I’m engaged at the earliest stages to define concept, narrative, and visual language—setting the foundation for design, brand, and execution.
My role is to define the direction before design begins. I shape emotional tone, purpose, and perception—translating how a brand wants to be seen and experienced into space, collections, and visual expression.
Space is a form of communication. When design, strategy, and story align, environments become expressive, memorable, and quietly powerful.
I collaborate closely with architects and specialist partners to carry vision through execution—holding creative direction to ensure clarity, alignment, and a refined final result.
MY ROLE IS TO DEFINE THE VISUAL DIRECTION BEFORE DESIGN BEGINS.
Concept, narrative, and visual language for spatial and brand-led projects.
CREATIVE DIRECTION
& VISUAL STRATEGY
For hospitality, retail, wellness, and emerging brands defining their spatial expression.
BRAND & SPATIAL IDENTITY
Concept-driven interiors focused on atmosphere, identity, and experience.
INTERIOR DESIGN
PRODUCT & COLLECTION DEVELOPMENT
Creative direction for product launches and collections—defining narrative, visual language, and the brand’s identity.