With over 15 years of experience across Europe and the United States, my background spans hospitality, retail, residential and commercial interiors, and product development. I began by shaping spaces, then became increasingly drawn to the ideas behind them: what makes a brand distinctive, what gives a product its point of view, and how a place can make people feel.

Over time, my role expanded beyond the space itself. I began shaping concepts, positioning brands, defining product collections and creating experiences around the people and ideas at their center. A project might take form as a new concept, a collection, a showroom, an opening, or a gathering shaped around its host and guests.

I work between disciplines, bringing collaborators around a shared creative direction and helping an idea go further through what each person contributes. I don’t impose a style; I look for the relationships between the idea, the people shaping it, and the world they want others to experience. Through visual language, product presentation, space and experience, I make that world tangible and compelling - so people are drawn in and want to discover more.